On 29-30 June, the Mary Ward Loreto Women Social Worker of Tropoja attended a training in Vienna with ERSTE Foundation, for “Sales Psychology in NGO-s: Selling between mission and marketing”.
Nowadays, NGOs are more and more forced to negotiate with donors, “sell” their mission and their services and products to the different stakeholder groups or even to run a kind of a retail business. Therefore NGOs have to develop selling strategies according to the theoretical knowledge from psychology and sociology. This requirement becomes especially clear, if for instance the NGO runs a business where products made by beneficiaries are sold to customers – either in a permanent store or at occasional events. The aim of the workshop was to introduce principles of sales psychology and to train sales conversations using practical examples from the participants´ working areas. This was by means of role plays and be presenting the sales situations which were displayed and analyzed.
The participants of the workshop should had a basic and/or critical interest in talking about selling and sales in general and have some experience in marketing-related tasks within the organization. They were very active during the 2 days of training.
The participants in the workshop experienced and discussed the various sales techniques. We learned to develop an ideal sales pitch for our NGO´s products and services or aim to bring our personal selling practices to perfection or merely check if we get some good arguments for our NGO´s marketing, to rethink the resentments towards marketing and sales.
The leader of the workshop was Renate Buber, who was Professor and deputy head of the Institute of Nonprofit Management at WU Wien (Vienna University of Economics and Business) and academic director of the Professional MBA-Programme Social Management at the Executive Academy of WU Wien.
With theoretical and practical techniques, she effectively involved all the participants from different Balkan countries. For me it was a succesful workshop. I presented to the participants in general, the work of MWL with the beneficiaries(MWL Projects), and specifically the work that is done in the field for women empowerment(MWLW Project). During the training, we all presented various craft products produced. The MWLW Tropoja women’s paper jewellery and jewellery were liked and highly valued.
Prepared by: Lulzime Gjyriqi