Albania Mission Against
Human Trafficking

MARY WARD LORETO is planting hope with a human rights approach to combating modern day slavery. This challenging mission is implemented through works of justice, education, grass roots action and systemic change. The aim is to eradicate poverty, the prime cause for human trafficking.

Mary Ward Loreto Women Project

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In the framework of anti –trafficking awareness month Mary Ward Loreto Women’s Project, operating in Tropoja organized an awareness meeting with 35 pupils in school “Ali Podrimja”, B.curr.

The participants were informed about trafficking, risks, types of trafficking, identification and addressing potential risks to would-be victims. The youngsters made artistic works such as paintings and essays which followed the message saying:  ‘Stop Trafficking in Human Beings’.


In the framework of anti –trafficking awareness month Mary Wad Loreto Women’s Project, operating in Lezhe and jointly with Regional Directory of Social Services, organized an awareness meeting with Roma youth studying at the “Saint Mary” Youth Centre in Lezhe. During the meeting human trafficking was explained, types of human trafficking and who are the target groups at high risk of being trafficked. The discussion focussed a lot on “Saying No” to the marriages at a very young age since this is quite an evident phenomenon for this category of population. Emphasis was put on the need to continue their education in order to be able to overcome the obstacles and risks faced during a life-time.

A group of 20 youngsters’, boys and girls, engaged in writing messages against human trafficking. There is quite a high need in working with the parents of these children to avoid the marriages which they arrange for their children at a very young age. The meeting finished with a video on human trafficking and the exploitation of a Roma child begging on the streets. The aim will be to follow up these awareness meetings with Roma parents

Mary Ward Loreto attended a meeting with local partners: representatives from the Municipality of Bajram Cyrri, the Education Directorate, The Community School “Ali Podrimja”, representatives from the Police, the Directorate of Public Health and local NGO-s.

The aim of the meeting was to identify the key problems facing the city of Bajram Cyrri and to strengthen the cooperation between all the key stakeholders. The participants discussed the up-coming anti-trafficking month and the coordination of activities during this time.

MWL Fier in cooperation with the Peace Corps Fier volunteer, organized three days of a summer camp with young girls. Topics covered in this camp were: the Fight against Human Trafficking, Leadership and Communication Skills as well as mental health, stress and depression. These were particularly related to young people. During these activities, the girls also engaged in various energizing games or in cooking delicious biscuits. The girls had 3 days of intensive interaction with each other. This activity made it possible to discover most valuable information about them through these socializing activities. They expressed the desire to have more similar activities especially during the summer vacation period. 12 young girls participated in this summer camp.


On 29-30 June, the Mary Ward Loreto Women Social Worker of Tropoja attended a training in Vienna with ERSTE Foundation, for “Sales Psychology in NGO-s: Selling between mission and marketing”.

Nowadays, NGOs are more and more forced to negotiate with donors, “sell” their mission and their services and products to the different stakeholder groups or even to run a kind of a retail business. Therefore NGOs have to develop selling strategies according to the theoretical knowledge from psychology and sociology. This requirement becomes especially clear, if for instance the NGO runs a business where products made by beneficiaries are sold to customers – either in a permanent store or at occasional events. The aim of the workshop was to introduce principles of sales psychology and to train sales conversations using practical examples from the participants´ working areas. This was by means of role plays and be presenting  the sales situations which were displayed and analyzed.

The participants of the workshop should had a basic and/or critical interest in talking about selling and sales in general and have some experience in marketing-related tasks within the organization. They were very active during the 2 days of training.

The participants in the workshop experienced and discussed the various sales techniques. We learned to develop an ideal sales pitch for our NGO´s products and services or aim to bring our personal selling practices to perfection or merely check if we get some good arguments for our NGO´s marketing, to rethink the resentments towards marketing and sales.

The leader of the workshop was Renate Buber, who was Professor and deputy head of the Institute of Nonprofit Management at WU Wien (Vienna University of Economics and Business) and academic director of the Professional MBA-Programme Social Management at the Executive Academy of WU Wien.

With theoretical and practical techniques, she effectively involved all the participants from different Balkan countries. For me it was a succesful workshop. I presented to the participants in general, the work of MWL with the beneficiaries(MWL Projects), and specifically the work that is done in the field for women empowerment(MWLW Project). During the training, we all presented various craft products produced. The MWLW Tropoja women’s paper jewellery and jewellery were liked and highly valued.

Prepared by: Lulzime Gjyriqi


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